COLORADO RIVER DAY 2014 in LAS VEGAS, NV

MEDIA ALERT
COLORADO RIVER DAY in LAS VEGAS
July 25, 2014

CONTACT:
Stephen Koenigsberg, 303-861-3030, skpublicrelations@yahoo.com

“One Basin, 7 States, Local Solutions”
Theme of 3rd Annual Colorado River Day

Las Vegas, NV – July 25 marks the 93nd anniversary of the day the Colorado River was officially re-named from the “Grand” to the “Colorado.” Las Vegas will be one of XX cities hosting a celebratory event and day of action as part of Colorado River Day, a region-wide movement to honor the waterway that serves as the backbone of the West’s economy and a critical drinking source for millions.

In its third year, the event focuses on the full spectrum of cities and local communities in the basin addressing water challenges in their respective regions and states, working in collaboration to solve basin-wide challenges. Their combined efforts are aimed at connecting all “pieces of the puzzle”, collectively resulting in a healthy flowing Colorado River system that powers the Western outdoor recreation economy, provides ample water for agriculture and satisfies the needs of municipalities and consumers across the basin.

WHEN: Friday, July 25, 2014 at 11:30 am

WHERE: Las Vegas City Hall 495 S Main St, Las Vegas, NV 89101

WHAT: Lunch and Discussion

• Luncheon with local elected officials and Nuestro Rio Youth.
• Colorado River Day award for accomplishments in conservation goes to Southern Nevada Water Authority. Local and federal officials invited.

WHO:
• Master of Ceremonies State Senator Ruben Kihuen
• Key note speaker Assemblywoman Olivia Diaz

WHY COLORADO RIVER DAY
The Colorado River and its tributaries runs through seven states (AZ, CA, CO, NM, NV, UT, WY) supplies drinking water for 40 million Americans. The river system irrigates 15% of our nation’s crops, and facilitates recreation that adds up to $26 billion annually and supports a quarter million American jobs.

According to the Department of Interior’s Colorado River Basin Study, demand on the river’s water now exceeds supply, and the imbalance will become larger in the next 50 years. The study concluded that the most cost effective and easily implementable way to address the imbalance is to improve urban and agricultural water conservation and similar measures that focus on efficiency and flexibility. On July 25, representatives from local and regional groups will come together in a unified movement to offer local solutions across the 7 basin states that will most efficiently resolve the predicted basin-wide gap in supply and demand.

The Colorado River is the primary source of drinking water for residents of Southern Nevada. The river is also the primary source for irrigation water for the region’s small agricultural industry and, more significantly, the primary irrigation source for the states who share the river with Nevada. Recreation on the Colorado River and the reservoir it fills, Lake Mead, results in over $2.8 billion in economic output annually and supports over 25,000 jobs in the state. www.ColoradoRiverDay.com

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Celebrating Us & The River We Depend On.